Teaching first time riders

I just saw on a video that cade & Aray where teaching first time riders

At the 2023 Houston Supercross, I know this is something they have been doing for a few years, they are using a Yamaha ttr which is perfect to learn on, I've been saying for years that I believe we as a sport need to find more ways to let people try riding for their first time. Its not happening organically like it did in the past. Trying it for the first time is a big deal because what percentage of people are going to go out and buy a dirt bike without having ever ridden one?

Bravo for doing this, we need more of it!